He’s been teasing it on Twitter for days and finally Justin Bieber gave the world a teaser of his latest single, “Heartbreaker.” The catch? It’s in the newly launched ad for his latest fragrance, The Key.
The 30-second snippet of the song reveals a listen to the dark R&B tones of the song but very few lyrics are revealed — in fact, Bieber only murmurs the words “heartbreaker” for the duration.
I’m kind of a tease huh — Justin Bieber (@justinbieber) July 14, 2013
Bieber released the single’s artwork on Instagram on July 3 — a ripped-up pink heart, with cupid taking his aim at it from the upper left corner. How appropriate.