Justin Timberlake took fans on a wild goose chase to launch his new video for “Take Back The Night.”
Before premiering the clip for his latest single off The 20/20 Experience Part 2, Timberlake allowed fans to take a virtual tour through the streets of New York City, where the video was filmed, taking them from Yankee Stadium to Chinatown.
Starting at 7 a.m. ET today (July 30), fans could get a behind the scenes look at the video, directed by Jeff Nicholas, Jonathan Craen and Darren Craig, by tweeting the hashtag #TakeBackTN (similar to how his pal, Jay Z revealed his album, Magna Carta…Holy Grail) to unlock hidden fun facts about the city shoot including that part of the video was shot during Justin’s live performance of “Take Back The Night” during the first of his two Yankee Stadium shows with Jay Z on July 19 and that the 1970 Chevelle SS you see JT driving over the Brooklyn Bridge is one of his favorite classic American cars.
The clip, which officially premiered at 11 a.m. ET, is almost like a cooler version of Saturday Night Fever with Timberlake showing off his moves as he makes his way to the club.