QA: Jessie Ware on New Music, Disclosure & Soundtracking Condom Commercials

Jessie Ware backstage at Lollapalooza. (Jeremy D. Larson/

Jessie Ware backstage at Lollapalooza. (Jeremy D. Larson/

After touring the States three times within a two-year span, Jessie Ware feels like she’s finally found her groove in America. Though Ware feels more comfortable here, she doesn’t feel like she’s a household name just yet.

“Everyone goes, ‘Oh, do you want to break America?’ and I was like, ‘You know what? I don’t know if I’m going to break America. I don’t care. It’s just nice to be here,’” Ware told “The more I’m here, the more I love it.”

The British singer says playing the good ol’ US of A is an honor, but it’s also been weird to play festivals like Lollapalooza–where caught up with her–and share the bill with American artists she admires.

“It feels very bizarre to be somewhere that has influenced me so much,” she said. “But this is a nice way to spend my day, singing to people I’ve never met before, it’s wicked.I feel like I’m on holiday all the time here.”

In our chat with Ware she also talked about new music, not being a pop star and why she’s totally fine lending her music to condom companies. Recently your fans took to Twitter to talk about your song ‘Wildest Moments” being in a Durex condom commercial. You were pretty quick to respond and defend the use of your song.

Ware: So people started tweeting me and being like…”Ugh, Jessie Ware should know that her song is in a Durex ad. It’s awkward.” And I was like, “No, I okayed that!” I’m so happy it’s promoting sex and safe sex and I think my best friend who the song’s about is a bit iffy about it because she’s like, “Oh God, people are going to think we’re more than friends.” But no, I’m so proud of it to be honest. I’ve always wanted to make sex music. Now I can say I’m in a sex advert.



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