WEBTASTIC: H.J. Heinz Co. to advertise in this year’s big game!
Our Pittsburgh Steelers may not be making an appearance in this year’s big game but our delicious ketchup will be!
H.J. Heinz Co. will be advertising a 30-second spot in the game for the first time in 16 years and only the second time in the company’s existence. This comes as a surprise to anyone who knows Heinz’ business model considering they have always been very tight when it comes to their marketing budget.
A :30 spot this year is being estimated to cost around $4 million. No wonder they have taken some time off! They are probably still paying the bill from the last time!
Whatever the reason may be, I’m so excited to see a little bit of home in the game this year. Next year, let’s make sure our team makes a cameo as well ;)