Taylor Swift Will Air Previously Unseen Videos on Own Channel

TaylorSwiftNOW coming soon to a TV near you.

By Jon Wiederhorn

As part of a deal with AT&T and DirecTV, Taylor Swift will receive her own television channel, which will be “a new destination for unique and never seen videos,” AT&T tweeted. It appears the station will be called TaylorSwiftNOW, judging from the post.

Related: Taylor Swift Gave #MannequinChallenge a Beachy Twist

The channel will include music videos, concert performances, behind-the-scenes clips and other exclusive footage from Swift’s collection. The content will be aired in 13 episodes, a reference to Swift’s favorite number.

The new video streaming service DirecTV NOW launches November 30, but no date has been announced for the launch of Swift’s station. Swift and AT&T began a multi-year deal in October and soon after she announced that she would perform at the corporation’s pre-Super Bowl 51 party, which will take place February 4 in Houston, Texas.

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